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Sacramento Kings Bring Jim Boys To India

Sacramento Kings Bring Jim Boys To India

The Sacramento Kings continue to expand the reach into India.

COO and President Chris Granger explained the mindset and goal of exploring the subcontinent nation.

"We've reached out to all of our partners to ask about their interest in India and to ask about their contacts in India just as we continue to try to extend our brand not just in India but around the world," he said.

The first partner to show interest was Jimboys Tacos who has reached an agreement with the Krrish Group to build a number of franchises in the country.

"The Krrish Group is going to be the first of what we believe will be a handful of partners from India that we will announce this season," Granger added.

Part of the agreement involves live broadcasts in India of Kings games like the one Friday night against the Miami Heat.

 

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