California drivers can now spread a life-saving message through their license plates.
Donate Life California, the CHP and the DMV have partnered up to unveil "Pink Dot" license plates that display the same marker current organ donors have on their driver's licenses.
The idea is to spread awareness about donation and jump-start conversations between families.
A portion of the proceeds from the plate will go to Donate Life California. There need to be 7,500 registrations before the plate will be produced.