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Covered California Urges Shoppers to 'Give the Gift of Health'

Covered California Urges Shoppers to 'Give the Gift of Health'

California's health insurance exchange is urging holiday shoppers to think about giving young people "the gift of health.''

One suggestion: help a young adult pay for coverage.

The campaign announced today highlights a critical financial issue for insurers.

Covered California needs to sign up as many young, healthy people as possible, those between 18 and 35, to offset insurers' cost of covering older and sicker customers.

 

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